Holiday Video Ads: A UGC guide through the holiday period

Mastering Holiday Marketing

To make the most of your holiday revenue, it’s essential to have a well-defined strategy that continues past Cyber Monday and extends all the way to the end of the year. This guide will offer creative ideas for engaging video content tailored to each stage.

After Black Friday and Cyber Monday

Once the Black Friday and Cyber Monday rush subsides, businesses often take time to reassess before ramping up Christmas promotions. This year, Cyber Monday falls on 2nd of December, which means that businesses will likely combine their Black Friday offers with the Christmas offers.

Creative Ideas:

• Gift Guides: Create videos that simplify gift shopping by presenting curated gift ideas for different preferences.
• Holiday Spirit: Keep the energy high with festive-themed videos showcasing holiday decorations and seasonal products.
• Guaranteed Delivery: Communicate limited-time offers and emphasize guaranteed delivery before Christmas to create a sense of urgency.

A Week Before Christmas

As Christmas approaches, many shoppers have completed their gift-buying. However, there remains a segment of last-minute shoppers looking for quick solutions.

Creative Ideas:

• Sense of Urgency: Stress the limited time left for gift purchases, particularly focusing on gift cards and digital products.

Q5: Between Christmas and New Year’s Eve

Q5 is a period between Christmas and New Year's Eve. This period is characterised by increased engagement on social media as people relax and reflect on the year. It’s an excellent opportunity to connect with an audience that is now open to self-care and treating themselves.

Creative Ideas:

• Self Care Items: Create content that highlights self-care and enjoyment during the holiday downtime.

Post New Year

With the start of a new year, consumers often become more budget-conscious, looking for deals and ways to improve themselves. This offers marketers a unique chance to inspire and motivate.

Creative Ideas:

• Highlight Value: Focus on savings and the practical benefits of your products that align with New Year’s resolutions (new year new me narrative).
• Clearance Sales: Promote discounted items to appeal to cost-conscious shoppers.

In Conclusion

In conclusion, effectively navigating the holiday marketing landscape requires a strategic approach that extends beyond the initial sales surge of Black Friday and Cyber Monday. This guide emphasizes the importance of crafting engaging video content tailored to each stage of the holiday shopping journey, from creating curated gift guides and festive promotions to catering to last-minute shoppers and leveraging the reflective spirit of the post-Christmas period.

As the year concludes and a new one begins, businesses should pivot their messaging to highlight value and affordability, aligning with consumers' resolutions and budget-consciousness. By maintaining a dynamic and responsive marketing strategy, brands can maximize their holiday revenue and foster lasting connections with their audience throughout the season.