Influentials Review & Top 5 Alternatives

Influentials is a creator marketing platform for brands that want campaign management, influencer payouts, and marketplace access in one place.

Public pricing offers two routes: pay per campaign or use a subscription with lower service fees.

Most teams start comparing Influentials alternatives when they need clearer revision terms, default ownership clarity, or stronger long-term cost control for recurring UGC production.

This guide breaks down where Influentials works well, and where Influee is the better fit.

Quick Comparison

Influentials Review

Influentials is strongest for teams that want campaign execution support with clear service-fee tiers.

Public pricing currently lists: Per campaign (€0/month plus €299 per campaign and 19% service fee), Single brand (€449/month with 13% service fee), and Multi brand (€749/month with 10% service fee).

The page also shows annual options with lower subscription prices: Single brand at €349/month and Multi brand at €649/month.

Influentials highlights 12,000+ creators and 5,000+ campaigns, with marketplace publishing, payout automation, and account-management support.

The tradeoff is clarity on content operations. Public pricing does not clearly disclose default rights duration or included revision count, which can matter when teams scale paid-social testing.

Pros

• Flexible model: pay-per-campaign or subscription.
• Clear service fees by plan (19%, 13%, 10%).
• Public creator and campaign proof points on homepage.
• Useful campaign workflow and payout automation features.

Cons

• Revisions included are not clearly disclosed publicly.
• Default rights duration is not clearly disclosed publicly.
• Fixed monthly fees can stack for single-brand low volume.

#1 Alternative: Influee

Influee is better suited to teams running continuous UGC production where output and iteration need to stay predictable every month.

Influentials is a practical fit for campaign management and multi-brand workflows. Influee is stronger when creative testing speed and ownership clarity are the main priorities.

Creator Availability

Influentials publicly states 12,000+ creators and frames strong support for brands and agencies.

Influee has 90k creators in 23+ countries. When creator supply is limited, teams usually hit repeated faces, slower approvals, and weaker testing velocity.

Bottom line: Choose Influentials if your team prioritizes campaign-service support. Choose Influee if you need larger creator depth for repeat testing.

Content Rights & Usage

Bottom line: Choose Influentials if rights are negotiated per campaign and that fits legal process. Choose Influee if you want default ownership clarity from day one.

Revisions & Flexibility

Bottom line: Choose Influentials if your team can work with case-by-case revision scope. Choose Influee if always-on ad testing needs unlimited revisions.

Pricing Comparison

Note: Influentials public pricing shows per-campaign and subscription options. Monthly plans are €449 (Single brand) and €749 (Multi brand), with annual options shown at €349 and €649. Service fees are listed as 19%, 13%, and 10% depending on plan.

Let's use a real monthly scenario in the Netherlands.

Need: 10 videos/month in Netherlands

Assumption for directional math: average creator payout €175/video

Influentials cost: €299 + (€1,750 x 19%) = €2,381.50

Cost at Influee: (€1,750 x 1.10) + €229 = €2,154.00

Cost per video summary: Influentials = €238.15/video, Influee = €215.40/video

When Influee is cheaper:

Influee is usually cheaper when one brand needs recurring monthly output and wants lower fixed platform overhead plus predictable revision flexibility.

When Influentials is cheaper:

Influentials can be operationally stronger for agencies running multiple brands in one workspace where account-management support and multi-brand setup are the top priority.

Bottom line: Choose Influentials for agency-style multi-brand campaign operations. Choose Influee for recurring single-brand UGC production with tighter long-term unit economics.

Who Should Choose Influentials

• Agencies managing several client brands in one platform.
• Teams wanting campaign operations plus service support.
• Brands that prefer plan-based workflow and payout automation.
• Operators comfortable with campaign-level rights/revision terms.

Who Should Choose Influee

• Teams running always-on paid social and UGC testing.
• Brands needing higher creator depth across countries.
• Operators who need unlimited revisions for iteration speed.
• Growth teams optimizing long-term per-video economics.

4 Other Influentials Alternatives

1. JoinBrands

JoinBrands is a marketplace-style UGC platform with free-entry and paid tiers.

Pros

• Fast setup and broad marketplace access.
• Plan ladder lowers fees as spend scales.

Cons

• Fee layers can compound at higher volume.
• Revisions are plan-dependent, not unlimited.

Pricing

• Public plans include free entry and paid tiers.

Best fit: Brands that want flexible marketplace sourcing first.

2. Insense

Insense is a campaign-focused creator platform for recurring UGC and influencer workflows.

Pros

• Structured campaign workflow with strong controls.
• Useful for teams running repeat creator programs.

Cons

• Subscription plus marketplace costs can add up.
• Heavier setup for very low-volume needs.

Pricing

• Public plans are typically shown from around $500/month.

Best fit: Teams with recurring campaign calendars and budget.

3. Trend.io

Trend.io is a credit-based UGC platform designed for package buying.

Pros

• Clear package pricing without subscription lock-in.
• Useful for campaign bursts with fixed scopes.

Cons

• Package steps can create unused capacity.
• Revisions are not clearly disclosed on pricing pages.

Pricing

• Public packages are listed from $550 to $3,872.

Best fit: Teams that prefer packaged UGC procurement.

4. Collabstr

Collabstr is a self-serve creator marketplace for direct sourcing.

Pros

• Wide creator discoverability across budget ranges.
• Fast hiring flow for hands-on teams.

Cons

• Less workflow depth for complex campaign ops.
• Quality consistency depends on manual vetting.

Pricing

• Public model includes free entry and paid plans.

Best fit: Teams that want direct control in creator selection.

FAQ

What are the best Influentials alternatives in 2026?

Strong options include Influee, JoinBrands, Insense, Trend.io, and Collabstr. The right choice depends on whether your team needs agency-style campaign management or always-on production scale.

Does Influentials have a subscription?

Yes. Public pricing shows subscription tiers for Single brand and Multi brand, and also a pay-per-campaign option for teams that do not want a monthly plan.

How much does Influentials cost?

Public pricing lists €299 per campaign on the pay-per-campaign route. Subscription tiers are shown at €449/month and €749/month, with lower annual-price variants listed at €349/month and €649/month.

Does Influentials disclose rights and revisions publicly?

Public pricing pages do not clearly state default rights duration or an exact revisions-included count. Teams should confirm campaign contract terms before launch.

Is Influentials or Influee better for recurring UGC production?

Influee is usually the stronger fit for recurring production because it combines larger creator coverage, unlimited revisions, and clearer ownership defaults.

Why do brands switch from Influentials to Influee?

Most switches happen when teams need faster testing cycles, stronger creator depth, and simpler long-term unit economics for one core brand.