November 30th, 2023

Sebastian Novin


Offer Ad Angle

An offer ad angle refers to a video that focuses on promoting a specific offer, deal, or discount. Offers are a great way to increase conversion and evoke a sense of urgency and scarcity.

Offer video ad for a food brand

Offer video ad for a cosmetics brand

Offer ad angle is a great angle to utilize for the final stages of the purchasing funnel, such as retargeting campaigns. By giving an offer, you, as a brand, are trying to convince an already interested consumer to become a customer.

Another use case for offer ad angle is during big seasonal moments, such as Black friday, End-of-the-year holidays, and other sales holidays (Valentine's day, Memorial day, Mother's day, etc.). By giving an offer, you position your brand as a viable option

Recreate the best performing offer videos, tailored for your product or service, by using Magic Script.

Brands should consider creating video ads with an offer ad angle for several reasons:

  • Increased Conversion:
    By giving out an offer, brands can capture the attention of viewers and motivate them to make a purchase or take other desired action.
  • Urgency and Scarcity:
    Offers with limited availability or time-bound promotions create a sense of urgency, driving customers to act quickly to take advantage of the offer.

Overall, incorporating an offer ad angle in video advertisements can attract and engage customers, drive conversions, and ultimately contribute to the brand's success in the market.

Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.

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