November 30th, 2023
An offer ad angle refers to a video that focuses on promoting a specific offer, deal, or discount. Offers are a great way to increase conversion and evoke a sense of urgency and scarcity.
Offer video ad for a food brand
Offer video ad for a cosmetics brand
Offer ad angle is a great angle to utilize for the final stages of the purchasing funnel, such as retargeting campaigns. By giving an offer, you, as a brand, are trying to convince an already interested consumer to become a customer.
Another use case for offer ad angle is during big seasonal moments, such as Black friday, End-of-the-year holidays, and other sales holidays (Valentine's day, Memorial day, Mother's day, etc.). By giving an offer, you position your brand as a viable option
Overall, incorporating an offer ad angle in video advertisements can attract and engage customers, drive conversions, and ultimately contribute to the brand's success in the market.
Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.