Problem & Solution Ad Angle

What problem does your product solve?

How does it make life easier for your customers?

Answering these two questions is the key to creating a problem-solution video that resonates, builds trust, and drives sales.

Instead of just selling a product, show your audience how it solves a real need—because that’s what truly gets them to take action!

Key Takeaways:

• ​Problem-solution videos engage viewers by addressing relatable issues.​
• ​They demonstrate product value through concrete examples.​
• Such videos build trust, positioning brands as problem-solvers.
• Effective problem-solution videos drive conversions and sales.​
• Industries like health, fitness, and cosmetics benefit from this ad angle.

What are problem & solution videos?

A problem & solution video is a type of UGC video content that highlights a specific problem or challenge faced by your audience and presents a solution to that problem. Captivate the audience by presenting a relatable problem and offering a solution that addresses their needs and pain points. 

Problem-solution videos best perform for clients in these industries:

• Health and fitness brands 
• Apps and digital services
• Cosmetics brands
• Consumer goods brands 
• Family brands

But don't be discouraged if your industry is not listed. There are limitless ways on how to make product & solution angle work for your industry.

4 reasons why you should create a problem-solution video in your next campaign

• Engage and captivate your audience
  They have the power to grab attention and engage viewers more effectively than other forms of advertising as they play on viewer's emotions, by presenting a relatable problem and offering a solution.
• Demonstrate value and relevance
  Problem-solution videos allow you to showcase the value of your product or service on concrete examples.
• Build trust and credibility
  By addressing a problem and providing a solution, you can position yourself as an expert in your field. This helps to build trust and credibility with your audience, increasing the likelihood of them considering your product or service as a viable solution.
• Drive conversions and sales
  A well-crafted problem-solution video can effectively guide viewers towards taking action, such as making a purchase.

Overall, problem-solution video ads offer a unique and engaging way to connect with your target audience, showcase the value of your offering, and drive desired outcomes for your business. Prepare a best in class Problem-solution video with Magic Script. 

Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.