November 21st, 2023

Sebastian Novin


Problem & Solution Ad Angle

What type of problem is your product solving? In what way can your product help your customer? Ask yourself these questions and prepare an awesome problem-solution video in your next campaign to boost sales. 

What are problem & solution videos?

A problem & solution video is a type of UGC video content that highlights a specific problem or challenge faced by your audience and presents a solution to that problem. Captivate the audience by presenting a relatable problem and offering a solution that addresses their needs and pain points. 

Problem & Solution Video For a Cosmetics Brand

Problem & Solution Video For a Family Brand

Problem-solution videos best perform for clients in these industries:

  • Health and fitness brands 
  • Apps and digital services
  • Cosmetics brands
  • Consumer goods brands 
  • Family brands

But don't be discouraged if your industry is not listed. There are limitless ways on how to make product & solution angle work for your industry.

4 reasons why you should create a problem-solution video in your next campaign

  • Engage and captivate your audience
    They have the power to grab attention and engage viewers more effectively than other forms of advertising as they play on viewer's emotions, by presenting a relatable problem and offering a solution.
  • Demonstrate value and relevance
    Problem-solution videos allow you to showcase the value of your product or service on concrete examples.
  • Build trust and credibility
    By addressing a problem and providing a solution, you can position yourself as an expert in your field. This helps to build trust and credibility with your audience, increasing the likelihood of them considering your product or service as a viable solution.
  • Drive conversions and sales
    A well-crafted problem-solution video can effectively guide viewers towards taking action, such as making a purchase.

Overall, problem-solution video ads offer a unique and engaging way to connect with your target audience, showcase the value of your offering, and drive desired outcomes for your business. Prepare a best in class Problem-solution video with Magic Script. 

Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.

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