Tutorial Ad Angle

What are Tutorial Ads?

A tutorial ad angle refers to an approach or perspective used in advertising that focuses on providing step-by-step instructions or guidance on how to use a product or service. It involves creating content that educates and demonstrates the features, benefits, and usage of the offering in a tutorial format. The goal of a tutorial ad angle is to inform and empower potential customers by showcasing how the product or service can solve their problems or meet their needs. This approach can be particularly effective in industries where customers may require guidance or have questions about using a product effectively.

Benefits of Tutorial Ads

• Education and Product Understanding
  Tutorial ads provide valuable information and educate potential customers about the features, benefits, and usage of a product or service. This helps them gain a better understanding of how the offering can meet their needs.
• Increased Confidence
  By showcasing step-by-step instructions, tutorial ads build confidence in potential customers by demonstrating how easy it is to use the product or service. This can increase trust in the brand.
• Problem Solving
  Tutorial ads address common pain points or challenges that potential customers may face. By providing practical solutions and demonstrating how the product or service can solve those problems, tutorial ads position the brand as a problem-solving authority.

Tutorial Ads and Meta Advertising

Tutorial ads are most effective during the consideration and evaluation stages of the consumer buyer journey. This is when potential customers are actively researching and comparing different options to address their needs or solve a problem. Tutorial ads can provide valuable information and guidance, helping them understand how a product or service can meet their requirements.

When advertising on Meta, tutorial ads can be incorporated into various campaign types depending on the specific goals and target audience. Some suitable campaign types for tutorial ads on Facebook include:

1. Awareness Campaigns: Tutorial ads can be used to educate and inform potential customers about the features and benefits of the offering.

2. Consideration Campaigns: Tutorial ads can provide step-by-step instructions and demonstrate how the product or service can solve their problems, helping them evaluate its suitability.

3. Engagement Campaigns: These campaigns focus on driving user engagement and interaction. Tutorial ads can be designed with interactive elements, such as quizzes or polls, to encourage users to actively participate and learn more about the product or service.

4. Remarketing Campaigns: Tutorial ads can be used to address any concerns or questions that potential customers may have, providing additional information to encourage them to move forward in the buyer journey.

Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.