December 23rd, 2021
There are 4 main types of raw UGC that you need in your arsenal, to have everything you need to create great amazing UGC Ads. In this blog, we have summarised all the knowledge we have learned and accumulated from thousands of orders reviewed and completed, as well as hundreds of Ads created.
When you do look for creating UGC Ads these are the 4 types of UGC that you need: review videos, unboxing videos, product usage/show-off videos, and lifestyle photos.
Main ingredients for great UGC Ads
There are two main use cases of the mentioned raw UGC assets. Reviews videos are used as the main parts of the Ad they are the ones that build Ads storyline. Unboxing videos, product usage/show-off videos, and lifestyle photos are used as short clips intercut with the main review video, to make your Ads visually engaging.
Having an arsenal of variety content paired with editing will allow creating variations of amazing UGC Ads that will support your success.
Example Ready to Run UGC Ads
Have these types of UGC already available? Follow this guide on how to edit them into amazing Ads like the ones above.
Creator(s) talking about your product and narrating the entire ad with information about your product from your chosen point of view.
A few examples of raw Review Videos, take a look at our Inspiration Hub for more examples.
Supporting content also called b-roll is intercut with the main shot. One of the biggest challenges with social media advertising is keeping the viewing attention of an Ad watcher. It's super easy to lose the attention of the audience.
Within B-roll, creators engage with your product, use your product, apply it, unbox it, show your product's texture or nature, its quality, details, logo, special features, etc. B-rolls can be shot from a wide-angle (lifestyle), bird's eye view, close up, POV, over the shoulder, etc.
B-Roll is interactive footage that brings the next things to the table:
A few examples of B-Roll Videos, take a look at our Inspiration Hub for more examples.
To sum it up making great UGC Ads starts in the content collection phase. Make sure to always plan to have Main Storyline content - Review Videos, narrating your message, and Supporting Content - Unboxing Videos, Product Usage/Show-Off Videos, and Lifestyle Photos. Having all this content paired with editing will allow you to create amazing UGC Ads.