Senior B2B Social Media Marketer

🏆 Influee is a leading UGC (user-generated content) provider for e-commerce brands & agencies in EU. Learn more on influee.co

The goal is to be constantly present on Linkedin via interesting & hopefully viral posts about UGC industry and Influee bleeding edge marketing solutions. Along with that use the power of our UGC creators and create local (+10 markets) social media account that we'll populate with original UGC content from our UGC creators.

LinkedIn Content Strategy and Posting:

• Develop a system for consistent weekly LinkedIn posts in English, focusing on themes like case studies, best practices, product demos, and more.
• Design content workflows that include a main long-form post and two snippet posts to reshare and amplify the primary post’s reach.
• Write engaging copy for long-form posts that position the company as a thought leader.

Social Media Video Strategy and Leadership:

• Lead the creation process for short-form vertical videos for TikTok, Instagram Reels, and LinkedIn.
• Oversee script ideation, aligning content with market-specific trends and global brand messaging.
• Manage in-house and local market creators, serving as UGC ambassadors, to obtain content.
• Coordinate with editors to handle post-production and ensure timely, high-quality output.
• Oversee the publishing process, ensuring consistency in scheduling and platform optimization.

Content Calendar Management:

• Develop and manage a structured calendar for all platforms to ensure consistent posting schedules across TikTok, Instagram, and LinkedIn.
• Coordinate with local teams and creators to align content with key campaigns and market-specific objectives.

Analytics and Iteration:

• Track and analyze performance metrics across all platforms to evaluate the success of posts and videos.
• Use data-driven insights to optimize strategies and refine content creation.

Collaboration with B2B Influencers:

• Identify and build relationships with influential B2B creators on LinkedIn and YouTube.
• Conduct outreach to promote the affiliate program, offering standard affiliate deals.
• Negotiate custom agreements for larger influencers, combining flat fees with affiliate commissions.

Compensation, Benefits

• Competitive salary - depending on experience with main points above
• Get various financial benefits
• You’ll be working closely with company founders
• Hybrid working space between office in Ljubljana or fully remote work
• Option for mentorships
• Opportunity to work in a fast-moving, high-growth company
• Strong, results-oriented culture