How Gianna Bellucci Got a 17% Higher Engagement And 7x Returns With UGC Ads
Fashion brand focused on creating elegant yet comfortable lingerie designs accessible to all women.
17%
Higher engagement than regular still images
7x
Higher return on UGC video ads in comparison to professionally-shot content
100+
Hours saved monthly for the team with Influee’s optimized processes
“Influee UGC has been a game-changer for our organic social media strategy. Finding niche talent, managing inbound creator requests, and re-collaborating with top-performing influencers has never been easier. Influee is an indispensable tool for scaling our creator collaborations effectively!”
Maj Urbanc
CMO at Gianna Bellucci
The Challenge
The goal for the brand was to scale their content production to fuel their paid and organic social media campaigns on all European markets. Each month, they test over 200 video and photo ads, therefore they need a reliable partner who will connect them with high quality creators, who fit their brand persona on 9 markets.
They chose Influee over other providers because it has an extensive database of creators on niche European markets, such as Slovakia, Czech Republic, Slovenia, Romania and Croatia. In addition, they wanted to manage all creators in one platform, streamline process for content review and payments and have key elements of collaboration already pre-negotiated (such as unlimited revisions and usage rights).
How Gianna Bellucci Fueled Their Massive Campaigns With Influee
Scaling UGC Across 9 Markets with 200+ Creators
Over the course of 3+ years of our collaboration, the brand published over 90 campaigns. They recruited over 200 creators across 9 markets (Poland, Slovakia, Slovenia, Croatia, Italy, Czech Republic, Germany, Spain, Romania) who produced 400+ pieces of content.
They primarily focused on UGC images, but they also created aesthetic GRWM (get ready with me), styling, lifestyle, unboxing and review videos.
Higher Engagement For A Fraction Of The Price
The UGC worked really well for the brands organic social media channels, especially UGC photos. The benefit is most noticeable in the increased engagement. On average, a UGC post had a 17% higher engagement than other still images.
UGC video ads had a similar performance to the brands professionally-shot content, for the fraction of the price. This resulted in up to a 7x higher return in comparison to other video content.
Save Time With Influee’s Optimized Processes
Our platform had a drastic improvement on the brands processes. Not only for finding new talent in "niche" markets extremely fast, but for managing all of their creators who reach out to them on social media. With a lot of inbound requests from creators and influencers, the best way to manage them was to onboard them to the platform. The best-performing creators were called to re-collaborate on a weekly or monthly basis.
With all of this accounted for the brand saved 100+ hours of their team's time each month, because processes such as negotiating deals, briefing, product selection and payments are not manual, but rather automatic and transparent for all team members - from influencer marketing managers, social media managers, editors, CMO and finance department.
About the Brand
Gianna Bellucci is a lingerie brand focused on creating elegant yet comfortable designs accessible to all women. Their mission is to combine boldness with femininity, offering products that fit the body and enhance natural curves.
The brand prides itself on sophisticated Italian design, high-quality materials, and maximum comfort. Their collections include lingerie for both everyday wear and special occasions, with carefully crafted details to boost confidence and allure.
Your First UGC Campaign With ⭐️ 100% Money Back Guarantee
We understand that you’re wondering which creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.