How Golden Tree Sped Up Their Collaboration Process By 8x
A European health and wellness brand specializing in nutritional supplements, skincare, and healthy weight loss.
27.5€
Average price for 557 videos from 13 different markets
8x
Faster process when finding creators for collaborations
20%
Of the users re-collaborated on later campaigns
“With Influee, you can achieve results quickly. During an internal meeting, you can define the type of content and creators you want, and within 10-14 days, you can have it. Meeting deadlines is much easier, too. In the past, I would spend an entire workday searching for suitable creators, now I can accomplish that in just one hour. I particularly appreciate being able to track the status of each collaboration - whether it's in negotiations, onboarding, or active.
Neja Zupan
Manager of Influencer Marketing at Golden Tree
The Challenge
There was a lack of content being utilized for advertising purposes. The brand worked with influencers, mainly in Slovenia, and it was primarily in the form of branded content. They scaled their business in Slovenia really well, however, they wanted to expand to other European markets.
While they had some branded content, they didn't have any User-Generated Content that they could repurpose for their video ads, landing pages, or emails. They didn’t have the rights to use the content long term, which created a huge content deficit. As a result, very little was done to create content that they could keep and use to build social proof.
Before using Influee, the brand sourced content manually, through an internal database of influencers/content creators. The process involved manually searching through Instagram and their internal database to find the right creators. The biggest challenge with this approach was how time-consuming it was. They had to manually send invite emails to over 100 influencers for each campaign, but the response rate was extremely low - only around 5%. Additionally, most of the proposals they received were out of their budget.
How Golden Tree Met Their Budget Needs And Expanded To New Markets
Global Market Coverage
Influee was their first choice because it offers a straightforward approach with high-quality creators and an easy-to-use interface. Additionally, Influee boasts a large creator database in Europe. Since Golden Tree is a European company with a focus on markets like Italy, Spain, and the Czech Republic, USA-based creators were not relevant for their needs.
Addressing The Significant Content Shortage
In the initial three months, they needed as much content as possible to address a significant content shortage. Another goal was to secure a diverse range of content - everything from high-quality UGC to more relatable, everyday content from regular users. Additionally, they wanted to ensure they had the usage rights to the content so it could be used across various channels, including paid and organic ads, landing pages, and email marketing.
Diverse Content And Full Rights
Influee provided access to a wide range of content creators, from highly experienced professionals to everyday users. Additionally, Influee simplified the process, by automatically handling usage rights.
The content was used across Meta (for paid advertising and organic social media), various landing pages, email marketing, banners. Securing content with full content usage rights was crucial in this process.
Repurposing Content With Raw Video Ads
The Company ordered (raw) video ads. Raw materials were shared with their internal team who made it suitable for different channels. They made different cuts/edits and repurposed the content in various ways.
From September 2024 to March 2025, the company completed 143 collaborations across the target markets, receiving a total of 322 videos. Specifically, they received 58 UGC videos from the Czech Republic, 97 from Italy, and 167 from Spain. The average price per video in these three markets was just 21.2 EUR.
About the Brand
Golden Tree is a European health and wellness brand specializing in nutritional supplements, skincare, and healthy weight loss. Operating for over a decade, they provide solutions to improve health, confidence, and overall well-being. With a presence in multiple European countries, they focus on expertise, innovation, and credibility to help individuals achieve their fitness and lifestyle goals. The products are backed by scientists, which separate them from other products and brands on the market.
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We understand that you’re wondering which creators will apply. If you don’t like and collaborate with any of the creators, we’ll refund your first-month subscription cost.