How HoMEso Got a 20% Lower CPA With An Average Price of 20€ Per Video
Holistic skincare brand dedicated to providing innovative, premium products designed to address individual skin needs.
20€
Average price for one video
20%
Lower CPA on average in comparison to the brands other creatives
150
Video ads tested on a monthly basis
"We were looking for a specific type of creator who is a bit older (over 35 years old), which is extremely difficult to find. Not many creators fit our criteria, because we are a premium brand and need high-quality content. At Influee, we were matched with high-quality creators for an even more amazing price."
Tom Mišič
Marketing Manager at HoMeSo
The Challenge
HoMEso faced the challenge of introducing its high-quality, professional-grade skincare treatment into the home-use market, where many consumers are skeptical about the effectiveness of at-home alternatives to salon treatments.
With key markets in Germany and Italy, the brand needed localized content created by Female creators aged 35 and above. Although mesotherapy is a popular and trusted treatment among celebrities and professionals, convincing the broader public that the HoMEso Therapy Kit could deliver the same safe, painless, and affordable results was a significant challenge.
The brand had to address concerns about the product's efficacy and safety, while also highlighting the convenience and cost-saving benefits of using HoMEso at home. The goal was to bridge the gap between professional skincare and at-home routines, making premium treatments accessible to a wider, time-conscious audience.
How HoMEso’s High-Quality, Professional Grade Skincare Thrived With UGC
Showcasing HoMEso’s Effects With Close-Up Videos
To address the brand’s challenge of effectively communicating the benefits and accessibility of their HoMEso Therapy Kit, they launched a campaign on Influee.
The creators were instructed to focus on the product's benefits, such as its lifting, hydrating, and anti-aging effects, while filming in a close-up format to highlight the product’s application and its impact on the skin. The brand requested Raw footage videos to maintain an authentic, unfiltered aesthetic, emphasising real results.
Partnering With 6 Creators Across Germany & Italy
They selected 6 content creators from the mature age category, each tasked with producing 1 or 2 videos showcasing the application of the product. 4 creators selected were from Germany and 2 creators were from Italy.
10 Videos Showcasing Real Results & Trust For Just 20€ Per Video
With a total of 10 videos produced, this approach helped to effectively communicate HoMEso’s unique selling points, building trust with potential customers by showcasing the product's efficacy through genuine user experiences, all within a budget-friendly cost of only 20 EUR per creator.
About the Brand
HoMEso is a skincare brand dedicated to providing innovative, premium products designed to address individual skin needs. With over 20 years of research, they’ve developed a holistic, customizable approach to skincare, offering solutions for skin improvement, nurturing, and anti-aging.
HoMEso’s products are crafted for ease of use in any lifestyle, especially for those seeking effective treatments without the need for professional appointments. Using advanced technology and medical science, the brand ensures the highest quality by testing products with global experts and collaborating with the University of Pavia in Italy.
Their patented ingredients and commitment to excellence set them apart in the skincare market.
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