How JoyMins Got a 15% Increase In Website Traffic And a 10% Lower CPA

Food supplement for weight loss

10%

Decrease in CPA in comparison to old UGC videos

15%

Higher website traffic than the old creatives

100+

Unique ads just from the content of 2 winning creators

"As a new/smaller business I am limited with my resources, especially time. Using Influee helps me get things done faster and hassle-free. Creators are reliable, responsive, and they provide great value for money. Can't recommend this tool enough."

Tom Mišič

Marketing Manager at HoMeSo

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The Challenge

The brand recently launched Meta ads in Italy targeting people aged 18-65 with a mix of static and UGC video ads. The most engagement came from women over 35 years old.

To scale, they needed new creators for the Italian market. They also wanted to replicate the strategy for Germany. They chose Influee for its flexible pricing, broad creator network, and no long-term contracts, allowing them to adjust or cancel subscriptions monthly.

How JoyMins Scaled Their Content Into Two New Markets

A Selection Of High Quality Creators

They received 24 applications and selected 11 creators to participate on the campaign. Each creator made 1 video. The average price per video was 80 EUR.

The content included both a-roll and b-roll footage, neatly edited in cohesive video ads.

Unedited UGC for Maximum Ad Flexibility on Meta & TikTok

The brand launched a campaign targeting mature female creators in Germany, specifically for Meta and TikTok platforms. They requested raw, unedited video ads to maintain flexibility in ad creation and ensure they could produce multiple variations in post-production.

Perpetual Usage Rights Let The Brand Optimize Ads Continuously

Influee’s offering of full, perpetual usage rights provided the brand with the freedom to make unlimited ad variations without time constraints, ensuring they could continuously adapt their campaigns as needed without worrying about content limitations.

This flexibility was key in allowing the brand to scale their campaign and experiment with different approaches to find the most effective ad creatives.

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Campaign brief

About the Brand

NoDiet is a brand focused on helping people achieve sustainable weight loss through natural, effortless solutions. They combine clinically proven science with nature-inspired ingredients to support metabolism and gut health, addressing the root causes of weight gain.

Their approach allows individuals to maintain a healthy weight without restrictive diets or intense exercise routines, empowering them to enjoy their favorite foods.

NoDiet aims to create a supportive community and promote long-term wellness by making weight management simple and accessible for everyone.

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