Bonfire is a boutique marketing and branding agency that helps ambitious companies clarify their story, sharpen their positioning and build marketing strategies that drive growth. The work covers brand strategy, positioning and messaging, thought leadership and content strategy including AEO (optimisation for AI and LLM search), go-to-market strategy, and fractional marketing leadership and advisory. The sweet spot is startups and growth-stage companies, particularly in B2B tech, SaaS, future-of-work and HR tech, AI and other complex or emerging categories where the story is still being defined. Founded by Shannon Deep and Kevan Lee and run from bases in the US and France, Bonfire works mainly with companies in the US and Europe, with clients and audiences that are often global.