Attention Isn't the Problem. The Message Is.
Chenille works with e-commerce brands that are getting attention but not converting — and she goes after the root cause rather than the symptom. In her experience that root cause is almost always unclear messaging.
So the work starts with messaging strategy: knowing what to say, how to say it, and where. From there she writes creator briefs that direct creators toward scripts aimed at a specific audience, and sets a creative direction that lines up customer insight, client goals and brand messaging into something a social campaign can actually follow.
Then she builds ad concepts, tests them, and reads the performance to shape the next round. She works primarily with UK and US brands.
What Chenille Does
Messaging Strategy
What to say, how to say it, and where it belongs — the layer above execution.
Creator Briefs
Briefs that direct creators toward scripts written for one specific audience.
Creative Direction
Customer insight, client goals and brand messaging pulled into one clear direction.
Concept Testing
Ad concepts built to be tested, then read for what the next round should be.
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