Brand Platforms That Hold Together Across Every Touchpoint
Dana is a brand and creative strategist with more than 10 years shaping brand positioning, campaign narratives and multi-channel strategy for global consumer brands, from Mercedes-Benz to Corona and L'Oréal Paris.
She translates business objectives into clear brand platforms, creative briefs and campaign concepts that work across every touchpoint, physical and digital. Her experience runs deep in luxury and automotive, beer and beauty, working with both global HQ teams and local markets.
Brands she has worked on include Mercedes-Benz, Corona, Andes Origen (AB InBev) and L'Oréal Paris. Today she runs DeNada Creative Studio, comfortable leading global strategy as well as local market execution in Germany, the DACH region, Argentina and Latin America.
She works in Spanish, English and German and is based near Freiburg, Germany.
What Dana Does
Brand Positioning
Defining what a brand stands for and turning it into a strategic platform that guides every downstream decision.
Creative Strategy
Turning insight and positioning into a central creative idea that agencies and internal teams can brief against.
Campaign Narrative Development
The story arc and messaging architecture that carries a campaign across channels and markets.
Multi-Channel Strategy
One strategic idea adapted to brand experience, retail, digital, ecommerce and IMC campaigns without losing coherence.
What They Cover
Services
Niches
Markets
Languages
Based in
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