UGC That Looks Native and Is Built to Convert Anyway
Diana is a creative strategist with agency experience, specialising in UGC-driven creative strategy, scripting and performance marketing across Meta and TikTok. She has managed £1.6M in creative spend.
Consumer insight, creative strategy and performance data go in together, and what comes out are UGC concepts that feel native to the platform while still being built to hold attention, earn trust and convert. The two are usually treated as a trade-off. They do not have to be.
Her remit covers the whole process: audience and competitor research, concept development, hooks, scripting, creator briefing, production and performance analysis. She works closely with creators so the strategy survives contact with the content. Telehealth, B2B SaaS, ecommerce, hospitality, food and consumer products, in English and Portuguese, from Barcelona.
What Diana Does
UGC Creative Strategy
Concepts built on market, competitor and audience research, not on instinct.
Scripting & Copywriting
Conversion-focused scripts, hooks and CTAs written for the platform.
Creator Briefs
Concept, storyline, talking points and visual direction, spelled out.
Creator Management
Sourcing, briefing, feedback and revisions until the content is on-strategy.
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