The Creative Process, End to End, for Beauty and Wellness
Eda is a senior creative strategist working with DTC beauty, skincare and wellness brands.
She covers the creative process end to end: customer and market research, angle and concept development, UGC scripts and creator briefs, and ad iteration driven by what the account is actually reporting on Meta.
That last part is the distinction worth drawing. The iteration is not run on taste or on what performed for someone else, but on what this account is reporting now, which is what keeps a winning angle from being quietly retired too early or a weak one from being propped up too long.
She works in English.
What Eda Does
Customer & Market Research
The customer and category understanding the rest of the creative is built on.
Angles & Concepts
Angle and concept development, taken from the research rather than from a swipe file.
UGC Scripts & Creator Briefs
Scripts and briefs creators can execute without guessing at the intent.
Ad Iteration on Meta
Iteration driven by what the account is actually reporting, not by taste.
What They Cover
Services
Niches
Languages
Based in
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