Research, Angles, Scripts, and the Hands to Build Them
Federico is a creative strategist and copywriter working with DTC brands.
The main service is creative strategy, and for him that starts further back than the script: market research first, then angle research, and only then the scriptwriting and static ad copy that come out of it.
The second half is hands-on. Video editing, and design for static ads and emails. Useful for a brand that would rather the concept and the finished asset came from the same person than brief the idea out and hope it survives the handoff.
He works in English-speaking and Italian-speaking markets, from Sicily.
What Federico Does
Market & Angle Research
Where the concept comes from, before anything gets written.
Scriptwriting
Scripts for video, written to be delivered rather than read.
Static Ad Copy
Copy for statics, which get one shot at being understood.
Editing & Design
Video editing and design for static ads and emails, in the same pair of hands.
What They Cover
Services
Niches
Markets
Languages
Based in
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