Creative Systems That Scale Profitably
Heeral works with DTC brands running up to $500k+ in monthly ad spend, and the problems she is called in for are specific: performance flatlining, unpredictable ROAS, hook rate falling through the floor.
Her answer is a system rather than a batch of ideas. Research runs through her 3Cs framework: customer, competitor and creative. Strategy maps those ideas to awareness stages and turns them into briefs built on real buyer psychology. Ad briefs then direct creators or editors toward content made to be tested.
The loop closes with weekly creative testing and insight read from hook rate, hold rate and CPA. She holds an MSc in Digital Marketing Strategy from Trinity College Dublin and is a UGC creator herself.
Brands Heeral has worked with
FAMETONIC
ORIEL MARINE EXTRACTS& many more
What Heeral Does
3Cs Creative Research
Customer, competitor and creative research as one repeatable framework.
Awareness-Stage Strategy
Mapping ideas to where the buyer actually is, then briefing from there.
Ad Briefs
Directing creators and editors toward content built to be tested.
Weekly Testing Loops
Hook rate, hold rate and CPA read weekly, feeding the next round.
What They Cover
Services
Niches
Languages
Based in
Top brands
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