The Italian Market Is Won, Not Translated
Ilaria is a freelance marketing and creative strategist based in Italy. She works at the intersection of strategy, storytelling and content, helping brands understand what makes them relevant to the Italian audience, and turn that understanding into communication that feels native rather than translated.
She can carry a project from strategic direction through to execution: defining positioning and messaging, developing content and creative strategies, writing copy and scripts, and adapting campaigns for the Italian market. She works in both Italian and English, with Italian brands and with international teams looking to enter or strengthen their presence in Italy.
She thinks locally, but works internationally. With experience across marketing, digital, social media, PR, content and events, Ilaria brings strategic thinking and hands-on execution in the same person.
Her perspective is particularly useful for brands that want to enter Italy without flattening their communication into a generic "local version". The goal is not to make an international brand sound Italian. It is to make it feel relevant to Italians.
What Ilaria Does
Marketing Strategy
Audience, competitive landscape and cultural context, read together into a strategy that works locally.
Content Strategy
An editorial direction that builds brand perception consistently, rather than disconnected pieces of content.
Copywriting & Scripting
Native Italian copy and scripts for social, campaigns, ads and creator-led content. Cultural nuance, not literal translation.
Creative Strategy
Brand positioning turned into ideas, formats and creative directions people can actually connect with.
What They Cover
Services
Markets
Languages
Based in
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