He Lives and Breathes in the Ad Library
Jan is a creative strategist and direct-response copywriter working with DTC ecommerce brands across paid social.
His work covers the full creative process rather than one slice of it: audience research and developing in-depth hypotheses, then writing concepts and scripts, briefing editors, and overseeing the creative directly to make sure it comes out the way it was meant to.
He has worked across a spread of niches, including supplements, footwear, tech, pet products and self defence products, which is where a lot of the pattern recognition comes from.
His main language is Polish and he works comfortably in English as well, with a CAE to back it up.
What Jan Does
Audience & Insight Research
Finding the customer truths and insights the creative gets built on.
Angles & Concepts
Developing marketing angles and creative concepts aimed at conversion.
UGC Scripts & Briefs
Scripts and briefs creators and editors can execute without a second round of questions.
Performance Iteration
Reading what the numbers say, then iterating the creative instead of starting from scratch.
What They Cover
Services
Niches
Languages
Based in
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