Four Years Decoding Why People Actually Buy on Meta
Lucas is a Motion-certified creative strategist who helps DTC and ecommerce brands reach new pockets of audience on Meta, through direct-response creative built for performance.
Over the past four years he has managed more than $1,000,000 in ad spend, working directly inside the mechanics of Meta's delivery system to learn what actually earns reach and what quietly gets buried.
That puts the work at the intersection of two disciplines most people keep separate: media buying and copywriting. Knowing both means knowing what the algorithm is looking for and what moves a buyer psychologically, at the same time.
It still starts with the customer. Deep research into the pains, objections and internal monologue behind a purchase decision, translated into the kind of long-form direct-response copy most brands leave on the table.
He works in English, with brands in the US, UK, Canada and Australia.
What Lucas Does
Customer Research & Persona Mapping
The pains, desires and objections that decide whether a message lands, mapped before a single ad gets built.
Creative Roadmap & Diversification
A full creative roadmap rather than a batch of random ads, built to avoid the penalties repetitive content attracts.
Video Ad Scripting & Copywriting
Long-form direct-response scripts and ad copy written from real research, mirroring how the buyer actually thinks.
Meta Media Buying
Four years and over $1,000,000 in managed spend sitting behind the creative decisions.
What They Cover
Services
Niches
Markets
Languages
Based in
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