12 Years of Creative Strategy at Meta, Now Working Directly With Brands
Marc spent 12 years as a creative strategist at Meta, joining in 2013 when it was still Facebook. His job was to help advertisers and their agencies understand how the platforms work and build campaigns that do two things: land well with the people who see them, and reach the goal they were made for. In his view those are two sides of the same coin.
He came to Meta from journalism and advertising, where he worked as a copywriter and creative director. At Meta the work moved with the platform: the shift to mobile, a more technical and data-driven way of advertising, augmented reality as a storytelling tool, and lately creators and UGC in brand and performance campaigns.
Since leaving Meta he runs Three Mississippi, a creative consultancy in Hamburg built around creative that passes the three-second test. He works directly with brands and agencies through workshops, consulting and interim creative leadership, and runs workshops for the Art Directors Club in Germany.
He works in English and German.
What Marc Does
Meta Creative Strategy
Creative built for how Meta delivers ads, from someone who spent 12 years helping advertisers get it right.
Workshops
Hands-on sessions that give your team a working system for making and judging creative.
Consulting
Quick feedback on your ads or a longer engagement to build a creative process with your team.
Interim Creative Leadership
A senior creative lead for the months you need one, without a permanent hire.
Watch: Andromeda: What to Know About Meta's Latest Algorithm and What to Ignore
What They Cover
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