Strategy From Someone Who Also Makes the Content
Mario is a freelance creative strategist specialising in social media and short-form content for Meta and TikTok. He is also a content creator himself, so he understands both the strategy and the creative angles that actually land on the feed.
Since going independent in 2024 he has worked with more than 20 clients, from social media and influencer agencies to brands like Cirio, Bonduelle and Gong Cha, with a lot of his work in food, restaurants and retail.
He does not stop at views. When a campaign has a sales, booking or traffic goal, he asks what happened after the view (CTR, which angles and creators drove results) and feeds that back into the next brief.
He works in French and English, for brands in France and internationally, and is based in Lille.
What Mario Does
Strategy & Consultation
One-off strategy sessions or ongoing creative oversight for Meta and TikTok.
Ideation & Scripts
Concepts, scripts and UGC creator briefs ready to hand over.
Creator Selection
Matching creators to brands based on campaign goals, audience and creative direction.
Ad Iteration
Performance creative testing and the iterations that follow it.
What They Cover
Services
Niches
Markets
Languages
Based in
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