Veronika is a freelance creative strategist for companies that need creative UGC ads. The strategy is the job: what the ads should say, to whom, and why, before anyone starts filming.
That runs from UGC strategy consultation, competitor research and audience insights, into briefs and script writing, then creator sourcing, and finally performance analysis to improve the creatives already running.
What makes the briefs unusually practical is that she has stood on the other side of them. She is a UGC creator herself, with more than ten years hosting entertainment and RADA training behind her, so she knows what a creator can actually deliver on camera and writes scripts that survive contact with a real shoot.
She has made UGC ads for Skycop, Astra AI, Yesim, Sweatcoin, KlipShop, DANIJA and Viena Sąskaita.
She works mainly with European brands and is open to any company working in English. Lithuanian brands are a particular interest, since that is where she is from.
UGC strategy consultation, competitor research and the audience insights under both.
Briefs and scripts written by someone who has had to perform them.
Finding the creators who suit the brief rather than whoever is available.
Reading how the creatives performed, then improving the ones already running.
Services
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Based in
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