January 29th, 2025
Katja Orel
It’s getting increasingly harder to win the trust of consumers.
Flashy ads and simple reviews no longer cut it. Audiences are gravitating more to content they can actually relate to on a day-to-day basis. That’s why marketing budgets are now incorporating authentic content generation.
One platform that is big on user-generated content (UGC) is Advertace. Let’s look at what it does - and alternative services that are giving it a run for its money.
The Advertace agency combines data insights with creative strategies for your performance marketing strategy.
Once you contact them for your UGC content creation needs, they will select creators that align with your brand. The team manages all creator interactions, and you retain the rights to the content.
If needed, the Hamburg-based agency also takes care of post-production. They turn raw material into polished ads for platforms like Facebook and Instagram.
Additionally, they offer creative testing to optimize ads for better campaign performance. You get a complete package to simplify your work and enhance your paid ads strategy.
Their performance measurement tools give you detailed reports that track every penny spent. No fluff, no guessing—just clear results.
Custom quotes based on the services required.
Collabstr connects you with top-tier influencers across Instagram, TikTok, YouTube, and more. Browse through an extensive library of over 170,000 influencers for free. You only pay when you decide to collaborate. Every creator on Collabstr undergoes a thorough vetting process
Basic
Pro
Premium
Get personalized and authentic promotional UGC videos at Speekly starting at just €99. Over 150,000 videos have been produced on the platform, which has 10k+ UGC creators.
All creators are carefully vetted to ensure quality. Submit an order and get applications from creators. Communicate easily through a user-friendly chat system.
You get to test different creative angles and storylines to find what resonates with your target audience.
1. On-Demand UGC Videos
2. UGC Raw Material
3. UGC Stock Scenes
4. Enterprise Package
Custom pricing tailored to your needs.
5. Credit Packs
i. Starter Credit
ii. ‘Guthaben’ Scale
iii. Credit Performance
Refluenced is a dynamic marketing platform that connects businesses with nano- and micro-influencers. This ensures minimal loss of marketing focus, targeting more engaged audiences.
Influencers can apply to campaigns. This simplifies the process for brands. Find suitable candidates without extensive searches. UGC videos are delivered within 7 days.
Advanced
Professional
Expert
Pay per video options:
Twist und Schirm is a performance marketing agency built for e-commerce brands. With a team of over 25 experts, they've successfully scaled more than 450 brands, including industry giants like Redbull and Gaia.
Customized pricing based on your budget and specific needs.
Influee connects you with vetted creators from over 23 countries. It includes transparent and affordable pricing for your UGC content.
Get videos for as low as €20. Automate the video creation with tools like AI clipping and captions in 65+ languages
On-Demand UGC Creation
1. Basic
2. Pro
3. Premium
UGC Video Editor
1. Basic
2. Pro
3. Premium
Winner: Influee
For scalable influencer campaigns, the size and diversity of a creator network matter. Influee stands tall with access to over 65,000 verified creators worldwide.
For Germany alone, they provide 2,300+ creators—an impressive count that ensures you’ll find the perfect match for your brand.
Collabstr and Refluenced also boast substantial networks. However, their focus is more localized. This limits your options for global campaigns. Speekly, while affordable, lacks the scale needed for broader campaigns. It caters primarily to smaller markets.
If your goal is UGC content creation with creators from diverse niches, Influee wins hands down with both quantity and quality.
Winner: Influee
Transparent pricing is a game-changer. With Influee’s transparent pricing, you’ll always know where your money goes. They charge a straightforward 10% marketplace fee on creator payments. No hidden systems costs or need for haggling with creators.
In contrast, Advertace operates like an agency, tailoring solutions but offering no transparent pricing models upfront. Collabstr and Speekly also charge fees, but their lack of performance measurement tools can leave you guessing about ROI.
Influee’s clear, subscription-based model—starting at €199 per month—covers unlimited campaigns and includes AI support features. This ensures every euro you spend is accounted for.
Winner: Influee
Influee takes the hassle out of scripting with its AI-powered Magic Script Generator. The tool draws inspiration from top-performing ads, helping you create ready-to-use scripts.
This feature, included in every plan, sets Influee apart. While other platforms like Collabstr and Refluenced provide creators, they lack such AI tools. Speekly is also limited in this area, leaving brands to figure out scripting independently.
Winner: Influee
Editing high-quality videos can be time-consuming and costly. Influee’s AI-powered editor solves this problem. It allows you to quickly add subtitles, logos, and brand colors while supporting multiple formats like TikTok’s 9:16 or Facebook’s 4:5 ratio.
Unlike traditional agencies or tools from Speekly and Refluenced, Influee’s editor is not only faster and cheaper to use. Brands can do it themselves without any unnecessary back and forth with the agencies (or Speekly) or waiting for the in-house team to edit and send back the revised option (which wastes just more time).
Winner: Influee
Revisions are a must in content creation. Influee sets the bar with unlimited revisions in every subscription plan. You retain full control until your content is perfect.
Other influencer marketing platforms, like Collabstr and Refluenced, limit revisions or charge extra. This can frustrate brands. Advertace also lacks straightforward transparent pricing in regard to its revisions.
Each of the Advertace alternatives offers unique advantages for your online marketing strategy. You want a solution that covers every base—from creator discovery to content delivery.
Influee stands out with its comprehensive features. Scale your marketing with its global network of 65,000+ creators. Speed things up with AI-driven Magic Script Generator and multilingual video editor. Combine this with transparent pricing models and unlimited revisions.
That’s a platform that works just as hard as you do. Plus the UGC content is accessible even to smaller brands.