12 Best UGC Tools For Your Marketing Strategy

92% of consumers trust recommendations from friends and family more than traditional ads.

UGC feels like a personal recommendation from someone you know — not a sales pitch from a brand.

If your marketing strategies are inconsistent or aren’t driving results, it’s time to switch to UGC marketing. User-generated content (UGC) builds trust, drives engagement, and boosts sales by making your brand feel more authentic.

But creating this type of content on your own can be time-consuming and expensive - and off point since you need content created by users, not your brand. So where do you find the kind of content that will help you grow your brand?

On UGC platforms.

In this guide, you’ll find the best UGC platforms for your brand’s success. You’ll learn

• Which platforms are the best for your brand
• Why they are a must-have marketing tool
• How they can make content sourcing and creation a breeze

Let’s dive in.

What is a UGC platform?

UGC platforms are online platforms or marketplaces that connect brands with UGC creators. These platforms simplify the process of finding, hiring, and collaborating with content creators.

They’re extremely valuable for a few reasons:

• Save brands time by connecting them directly with skilled UGC creators
• Streamlines the content production process
• Save brands money and reduce the surprise of unexpected fees
• Help manage payments, contracts, and legal compliance

Many of these platforms also include helpful UGC tools, such as video editing and script writing, making the UGC creation process even smoother.

Let’s look at 12 UGC platform examples that can help you boost engagement and grow your brand.

12 Best UGC Platforms For E-commerce Brands

1. Influee

Influee is one of the best tools for UGC on the market. It offers competitive pricing plans and direct connections with local UGC creators, but it’s much more than just making creating social media ads accessible and affordable.

Influee platform is a lifesaver, helping you manage all parts of your UGC strategy - from a single creator brief idea to a complete UGC campaign.

Key features:

• Local UGC creators from 23 countries: Source authentic content from 65K UGC content creators that resonates with your target audience. Whether you’re scaling locally or expanding into new markets, Influee ensures your brand stays authentic and relatable.
• Scalable UGC content: Whether you need a handful of videos or a full-scale campaign with multiple ad creatives, Influee helps you scale content production quickly and efficiently.
• High-quality UGC ads and organic content: Influee’s UGC creators have been trained to create scripted authentic content with professional quality, designed to grab attention while maintaining an organic, raw feel.
• All-in-one UGC platform: streamline everything from content sourcing, and production, to collaboration contracts and payments. Save time, reduce operational stress, and keep campaigns running smoothly on one platform
• Free AI UGC script generator: a great script is one of the top UGC essentials. If you're not sure how to write a perfect one, Influee’s Magic Script Generator uses AI to analyze the top-performing ads in the industry and to write custom UGC scripts in minutes
• Creative Strategist: Get personalized UGC ideas based on competitor insights and market trends, helping you stay ahead of the competition
• Unlimited content revisions: Not satisfied with your content? Request as many revisions as needed until you’re 100% satisfied— you only pay when you approve the final version
• Affordable and cost-effective: Influee offers various pricing structures to help brands source videos for as little as 23€ per video
• Transparent and affordable pricing: With videos starting at just €23 per video, Influee offers budget-friendly plans with no hidden fees so that brands can plan campaigns with clear, upfront pricing

Who’s it’s best for?

Influee makes scaling authentic content fast, simple, and budget-friendly. That is why it's one of the best UGC companies for brands and businesses looking to:

• Expand into new markets with culturally relevant, localized content
• Scale UGC production quickly and cost-effectively
• Run high-impact UGC campaigns without managing dozens of individual creators.

2. Insense

Insense connects brands with UGC creators to produce social media ads that drive conversions, boost brand awareness, and increase sales. Its dashboard simplifies campaign management by handling payments, copyrights, and performance tracking across multiple social media platforms.

3. Taggbox

Taggbox helps brands build social proof by collecting customer reviews and UGC through its social media aggregator. Beyond online campaigns, Taggbox powers offline experiences by enabling branded event displays, such as large digital screens and live social feeds.

4. TINT

Tint sources UGC directly from social media by identifying users who’ve posted about your brand. It streamlines the rights management process, allowing brands to request and secure content usage permissions with just a few clicks. Tint also supports content creation through partnerships with UGC creators for marketing campaigns.

5. Billo.app

Billo connects brands with over 5,000 vetted UGC creators who produce authentic social media ads. The platform’s advanced filtering system makes it easy for brands to find creators who align with their target audience and specific campaign goals.

6. Flowbox

Flowbox uses AI to source existing UGC from social media, enabling brands to request content usage rights with minimal effort. Its built-in analytics dashboard tracks key performance metrics, helping brands evaluate campaign success and refine their marketing strategies.

7. JoinBrands

JoinBrands is a UGC platform with over 100,000 US-based creators ready to produce UGC content such as product demos, testimonials, and lifestyle content. Brands can post content requests, choose creators that fit their needs, and rely on JoinBrands to handle contracts and payments.

8. Bazaarvoice

Need customer reviews fast? Bazaarvoice helps brands gather authentic product feedback by launching product sampling programs. These reviews can be featured in marketing campaigns, helping build trust and boost conversion rates from day one.

9. Trend

Trend is one of the best UGC tools because it focuses solely on helping brands create photos and videos. It allows brands to collaborate with multiple creators at once, generating a variety of content types, including unboxing videos, testimonials, and lifestyle visuals — all designed to boost social engagement and sales.

10. Creator.co

Creator.co is a subscription-based UGC platform. Brands can access over 200 million UGC creator profiles to run campaigns, launch giveaways, or build brand awareness. Its flexible subscription model makes it suitable for businesses of all sizes.

11. Nosto

If you prefer to source already created content, Nosto is your UGC tool which specializes in UGC rights management. They help brands reach out to content creators to ask for rights to their content. Its AI-powered tools predict which pieces of content will perform best in campaigns. Additional features include personalized product recommendations, dynamic bundling, and tailored search results.

12. GRIN

GRIN is a comprehensive influencer and UGC management platform for e-commerce brands. It supports everything from creator outreach to campaign tracking and product launches. Its web extension even lets brands save potential creators’ profiles while browsing social media, making recruitment seamless and intuitive.

The Benefits Of UGC Platforms For Your Business

User-generated content is one of the most effective marketing strategies today. Here’s why using the best UGC tools can transform your brand’s marketing efforts.

1. Improve conversions

People trust people—not ads. That’s why UGC works so well. When potential customers see real people using and loving your products, it feels like a recommendation from a friend, not a sales pitch.

Seeing others benefit from your products triggers a “me too” response—your audience wants in on the experience. This trust factor directly boosts conversions, driving more sales without the hard sell.

UGC-based ads get 4x higher click-through rates and see a 50% lower cost-per-click compared to traditional ads.

2. Build relationships

Trust is the foundation of any long-term customer relationship. 86% of consumers say they trust brands that share user-generated content.

UGC ads feel real, which is why they perform well on social media. People expect transparency—not corporate marketing speak. By sharing authentic UGC, you show that your brand values honesty, making customers more likely to return and remain loyal.

79% of people say UGC highly impacts their purchasing decisions because it makes brands feel more honest and trustworthy

3. Relate to your audience

73% of consumers want to see product photos and videos before they buy—but not just branded marketing visuals. They’re looking for real-life examples of your product in action.

UGC content like reviews, unboxing videos, and before-and-after transformations builds trust because it’s relatable and real. Lifestyle shots and honest testimonials reassure your audience that your product delivers on its promises.

4. Improve campaign results

When people are unfamiliar with a product, 60% of consumers turn to user-generated photos for more information, while 69% of consumers admit they’ve purchased something they discovered on social media.

Ratings, reviews, and testimonials serve as powerful decision-making triggers. Consider using photo galleries, customer reviews, and video testimonials in your campaigns. The longer potential buyers stay engaged with your UGC content, the more likely they are to buy the product or service.

5. Save time & money

Working with creators on a UGC platform can save your in-house teams a lot of time and money:

• Streamlining the content creation process.
• Connecting brands directly with experienced UGC creators, cutting out the need for negotiations, managing multiple creators manually, and lengthy searches (on TikTok, Reddit, Instagram, and other so-called free UGC platforms)
• Giving access to UGC creators in different countries—with the right UGC platform you’re able to source content for, say, the UK market with local UK creators with just a few clicks - in a matter of minutes, not days or even weeks
• Unique tools to manage briefs, approvals, and revisions in one place, reducing back-and-forth communication
• Long-term creator collaboration means consistent, high-quality content, minimizing the risk of wasted budget on ineffective campaigns.

FAQ

What is a UGC tool?

A UGC tool is software or a platform that helps brands create, source, and manage user-generated content (UGC), such as photos, videos, and reviews. It streamlines the process by connecting brands with creators or collecting content directly from social media platforms.

What is UGC software?

UGC software enables brands to source and manage user-generated content quickly. Some platforms connect brands with vetted creators, while others use AI to monitor social media for brand mentions, reviews, or relevant posts. This helps brands gather authentic content with minimal manual effort.

How do you get UGC?

You can get UGC by partnering with creators through a UGC platform. Start by posting a detailed creator brief explaining what type of content you need. Once you choose a creator, they’ll produce custom content for your brand. After approval, you can share their work across your marketing channels, boosting authenticity and engagement.