April 7th, 2022

Miha Podpečan

Content Marketing Manager

How to Turn Ad Creator’s Suggested Ad into an Ad for Your Brand

Imagine creating ads for your brand every single day, wasting time on long, repetitive edits. It can be stressful.

Now imagine creating ads with the help of artificial intelligence, that understands your needs and can save you a ton of time while making the final product same or even better.

With Influee Ad Creator we did exactly that. This proprietary software helps brands like yours with User-Generated Content (ordered inside Influee’s platform or produced outside Influee) to turn into advertising videos. 

The Influee Ad Creator analyzes the footage and automatically creates different clips as well as suggests voice-over texts (your brand’s copy) and even adds music. This is how businesses can monetize User-Generated Content, convert it into ad creatives, and then use it to promote their brand across different social platforms in different formats in a matter of clicks.

Example of turning suggested Ad into a R2R Ad

How to actually get started

Getting started with Influee's Ad Creator is easy and fun. You will not be starting from scratch - our first step is to show you suggestions for ad layouts generated by our artificial intelligence.

These suggestions are based on the information you've already given us about your company’s look, testimonials, hooks, features, content produced, etc. We take all of this information and translate it into eye-catching suggested ads that you will use to edit and to get your message across in a memorable way.

Ad Creator’s AI will make a good storyline, but sometimes the idea of a good storyline does not match with your vision.

This is why we have these three main steps to show your brand’s story the way you envision it.

The three main steps are as follows:

  • Choose an ad generated by our advanced AI in Ad Creator,
  • Change desired content, use B-rolls or photos on top of the main content, trim, edit, and change captions (if necessary) to alter the video,
  • Review the ad's formats and branding style before releasing it to the public!

Suggested Ads on your Influee Dashboard

Improve Your Pre-built Ad

While using Ad Creator and building your final version of an ad using suggested ads, you will notice they can be really helpful when you're looking for some inspiration, but sometimes the suggested ad just doesn't hit the spot.

If you ever find yourself in this situation, don't worry! You can still take advantage of the software - you'll just need to build a better storyline.

It's easy to make your own story with the Ad Creator: Just drag and drop different layouts and videos or clips into the storyline, and rearrange it until you find what works best for you!

Change a part of the Ad by deleting one and selecting another clip

To boost attention-getting, use b-rolls and photos

When it comes to creating videos for your brand, B-roll is a great way to add variety and make your content look more interesting, professional, and engaging.

B-roll is supplemental footage that allows you to cut away from the main footage of a person talking directly into the camera. 

For example, you can use B-roll while creators are still talking to add different shots of the product or service. This can go a long way in helping you create more engaging videos for your customers or followers.

  • Make your content look more interesting, professional, and engaging.
  • Allows you to cut away from the main footage of a person talking directly into the camera. 
  • For example, you can use B-roll while they are still talking to add different shots. This can go a long way in helping you create more engaging videos for your customers or followers.

Simply select B roll type and drag & drop those that fit the most

Trim and drag till you're satisfied.

The most important thing to remember is this is not a documentary. You don't need to include every detail. The goal here is to keep the viewer engaged, so trim the footage to remove fillers and awkward pauses.

If you're narrating over the video and want to remove the audio from your footage, just mute it by clicking on the speaker icon. This will make the music and b-rolls main focus of an ad.

To tell a story, you need different angles and perspectives. To show diversity, place different b-rolls side by side on top of main footage to really show your product or service.

Drag and hold a clip on each side to the opposite direction to shorten, or ,if possible, lengthen the clip/video.

Trim the video to your desired length

Use captions for viewers who watch on mute.

Let’s take a look at this interesting fact: 80% of viewers who watch content on social media do so on mute. Now that can be an issue if you do not use captions. 

Now with our AI-powered captioning and translating feature, you don't even have to type out your own captions! To begin, simply upload or record your video and Influee will auto-generate a caption that you can then edit as needed.

When it comes to translating your videos into other languages, we've got you covered as well! Simply select the language you'd like to translate your video into and you'll get an instant translation of your video's captions.

  • There is no need to manually transcribe.
  • Influee has an AI that brilliantly transcribes sounds.
  • Translate into a variety of languages to reach a larger audience.

You can edit size, arrangements, colour and length of captions

Get a responsive design for different placements

Nothing is more frustrating than thinking you have the perfect video for a certain platform, uploading it, then realizing in shock that it isn't the size you needed. The worst part is not going back and editing it because you may be afraid that your original video looked so good. No one wants to ask for help and no one likes wasting time. What if we told you there was a way to create a responsive design for each of the social media platforms on their own separated from the rest? That would take a large burden off of your shoulders, wouldn't it?

Having a responsive design is crucial for your ads to get the most views. No matter if you have a video for a Facebook post or Instagram story, it needs to be resized correctly for each. Our Ad Creator tool allows you to choose different formats for your video and resize it accordingly.

You don't need to create a new draft for each size you want because our system remembers the different formats and resizes them automatically.

You don't need to remember the different formats because Ad Creator has it in their system:

  • Vertical format 4:5
  • Square format 1:1
  • Story format 9:16

Different platforms require different formats

Set and forget your brand templates

When it comes to branding, your logo is your identity. While logos are unique for each brand, the rest of the branding is consistent so that people know exactly what they're getting. In the same way, making a name for yourself and building your brand takes a lot of time. Once you've found success, you want to ensure that your ad campaign can continue running without you needing to be involved. This makes setting up brand templates a must-do action.

With Influee Ad Creator, you can set and forget your brand templates. Our intuitive interface allows you to customize and edit your ad easily. This way, you don't even have to think about it – let your brand do the talking!

When you create your ad, you are welcomed with the brand template. You can change it in any way you wish. When you fill out your form and save it, it updates in the website view as well. No need to go back and forth and maintain your branding, just do it once and forget about it!

And this is how you can turn your suggested ad into ready-to-run ad for your brand!

Creative Engine for eCom Brands

Influee Inc.
228 Park Ave S
New York, New York 10003

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