How to Become a UGC Creator in 2025: The Ultimate Guide

Did Instagram ever make you buy something, but that ad didn't even look like an ad?

That’s User-Generated Content (UGC)—and brands are paying big money for it.

That’s because consumers no longer want polished, scripted commercials. More than 79% of consumers trust UGC more than polished advertisements.

We want real people, real opinions, and real reactions—and brands are looking to deliver.

93% of marketers agree that UGC content outperforms traditional marketing.

And guess what? You don’t need a fancy camera, years of experience, or a massive following to get started.

But before you dive in, you need to know how to become a UGC creator—the right way.

Because there’s a big difference between posting for fun and getting paid to create content.

To succeed, you’ll need:

• A killer portfolio: Brands won’t hire you without proof.
• A game plan: Successful creators don’t wait; they pitch and land gigs.
• The best UGC platforms: Not all platforms are worth your time.

This guide will break it all down.

By the end, you’ll know where to start, how to charge, and how to get paid.

Let’s get you making money.

Key Takeaways:

• 80% of consumers trust UGC over brand ads.
• Start with product reviews, tutorials, testimonials.
• Build a portfolio using Canva or similar tools.
• Begin pricing at £50-£150 per video.
• Pitch to brands and use UGC platforms like Influee.

What is UGC?

Ever bought something because a friend raved about it?

That's User-Generated Content (UGC) in action—and it can 2x your customer’s purchase intent.

UGC is any content—like photos, videos, or reviews—created by people, not brands. It's authentic, relatable, and packs a punch in marketing.

Why? Because 80% of shoppers trust UGC more than regular ads.

Think about it: you're more likely to trust a friend's recommendation than a flashy ad.

For brands, incorporating UGC isn't just trendy; it's essential. It builds trust and boosts engagement.

In fact, UGC-based ads get 4 times higher click-through rates.

So, if you're wondering how to become a UGC creator, know this: your authentic voice is in demand.

Brands are on the lookout for genuine content—as it resonates 2.4x with shoppers. By creating the best UGC content, you can influence purchasing decisions and help brands connect with audiences on a personal level.

Let's explore your options in UGC together.

How to Become a UGC Creator?

Want to land UGC creator jobs and get paid?

Bad news: It won’t happen overnight.

Good news: you don’t need followers—just creativity and consistency.

Here’s what matters:

• Practice improves content: Your first videos won’t be perfect.
• UGC Trends attract brands: Stay fresh and engaging.
• A portfolio is key: Show, don’t tell.
• Pitching wins gigs: Brands won’t magically find you.
• Rates grow with experience: Start small, charge more later.

The average UGC creator salary varies—£50 per video or thousands per gig.

The key? Keep creating, keep pitching, and keep improving.

1. Learn to Film Scripted UGC Videos

Want to create brand-worthy content that actually sells?

It all starts with a great script.

UGC video examples show that well-structured content keeps viewers 50% more engaged and drives conversions.

UGC ads can quadruple customer engagement. But here’s the catch—you need to hook viewers fast.

Here’s how:

• Start strong: A bold statement, a surprising fact, or a big question.
• Pinpoint the problem: What issue does the viewer face?
• Introduce the solution: Make it simple and exciting.
• Keep it short: Brevity = more engagement.
• Speak naturally: No robotic scripts, just real, relatable talk.
• End with action: Tell the viewer what to do next.

UGC videos can drive 8x more action from consumers—brands love that.

Want inspiration? Watch UGC ads from top creators.

Pay attention to their energy, tone, and structure. Then, make it your own.

Now, let’s bring your script to life.

2. Create a Portfolio

A killer portfolio = instant credibility.

Brands won’t just take your word for it—they want proof.

So, before you pitch, you need examples of your work:

• Use Canva: Easy templates, no design skills needed.
• Include different content types: Product reviews, demos, testimonials.
• Show your range: Different styles, moods, and tones.
• Keep it short: Brands don’t have time for long reels.
• Make it easy to view: Google Drive, a website, or a link.
• Brand it well: Your name, contact info, and a brief intro.

No content yet? Create sample videos.

Brands care more about quality and engagement than paid experience.

Get your portfolio right, and you’re halfway to landing paid gigs.

3. Set Up Social Media Profiles

If you’re not online, you don’t exist to brands.

Your social media is your shop window—make it count.

Focus on platforms where brands looking for UGC creators hangout:

• Instagram: Visual, polished, and product-friendly.
• TikTok: Short, snappy, and trend-driven.
• LinkedIn: Great for networking with brands directly.
• Twitter (X): For engaging with brands in real time.

But here’s the trick—you don’t need to be on all of them. Pick one or two platforms and be consistent.

Here’s what brands want to see:

• Your best UGC, pinned to the top.
• A bio that clearly says “I create UGC”.
• A contact email or link to your portfolio.
• Engagement—comment, share, and interact with brands.

Your social presence = your digital resume.

Make it look pro, and brands will start coming to you.

4. Set Your Rates

Want to make money with UGC creator jobs?

You need to set the right rates.

Beginners often charge £50-£150 per video, while experienced creators earn £500+.

UGC price points don't just reflect a creator’s experience—brands pay more for quality.

Here’s what affects your rate:

• Engagement Rate: Brands love high interaction.
• Content Quality: Well-lit, professional videos command higher fees.
• UGC Usage Rights: Charge extra if brands want ad rights.
• Exclusivity: Higher fees if your content is brand-exclusive.

Always start with a fair rate and increase as you grow.

Negotiation is key—be flexible but know your worth.

Ensure your UGC creator salary is clearly defined in contracts. Review your rates every few months.

Charge what you’re worth, and brands will pay for it!

5. Join UGC Platforms

Finding brands looking for UGC creators can be tricky.

That’s why top UGC platforms exist.

They connect you with brands actively hiring creators.

Here’s why you need them:

• More exposure: Brands come to you.
• Steady gigs: New projects posted daily.
• Secure payments: No chasing invoices.

Top platforms to join:

• Influee: Fast applications, great brand deals.
• Incense: Focuses on video ads.
• Collabstr: Connects influencers and UGC creators.

To stand out, complete your profile and apply consistently.

Stay updated on new UGC creator platforms and grow your income effortlessly!

Some platforms charge commission, so check the terms before applying.

6. Pitch to Brands

Ready to land those UGC creator jobs?

It’s time to pitch to brands and showcase your talent.

But how do you stand out in a crowded inbox?

Here’s the lowdown:

• Do your homework: Before reaching out, research the brand. Understand their products, values, and target audience to show you’re genuinely interested.
• Craft a killer subject line: Your subject line is the first thing they see. Make it short, catchy, and relevant.
• Personalize your introduction: Start with a friendly greeting. Mention something specific about the brand that you admire to set you apart.
• Highlight your value: Clearly state how your content can benefit them. It could be authentic content that resonates with your audience, or a proven track record of increasing engagement.
• Create samples: Newbie? No problem! Show brands you know what you're talking about. Create a few sample creator briefs. Act them out and post them on your socials. This UGC brief template will do the heavy lifting for you.
• Showcase your work: Include links to your best UGC examples. Visual proof of your skills can be more convincing than words alone.
• Propose a collaboration: Suggest a specific way you can work together on paid brand collaborations. For instance: "I’d love to create a series of unboxing videos for your new product line."
• Keep it concise: Respect their time. Aim for a pitch that’s clear and to the point.

Always End with a polite closing and provide your contact information. A simple "Looking forward to your response" can go a long way.

7. Create a Contract

A brand is ready to work with you—exciting, right?

Before you start creating content, you need a contract.

It’s not just paperwork. It’s your safety net.

Here’s why every UGC creator platform deal should have one:

• Protect your work: Brands shouldn’t use your content however they want. A contract defines ownership, licensing, and usage rights.
• Set clear deliverables: What content will you provide? How Many videos or photos? Spell it out to avoid last-minute surprises.
• Outline payment terms: How much will you be paid? When and how? Ensure your UGC creator salary is in writing.
• Usage rights matter: Can they use your content in ads? On their website? Specify limits and charge extra for broader usage.
• Confidentiality is key: Brands may share insider details. A contract protects both sides.

No contract? No content. No exceptions.

Get it signed before filming, and protect your work like a pro.

8. Invoicing and Getting Paid

You’ve created content. Now it’s time to secure your payment.

Here’s how to invoice like a pro:

• Make your invoice clear: List your services, rates, and payment details. Include due dates to prevent delays.
• Use professional tools: Platforms like FreshBooks or Wave streamline invoicing. Track payments and send reminders easily.
• Stick to contract terms: Ensure payment aligns with what was agreed upon. If they delay, refer back to your contract.
• Follow up (politely, but firmly): If payment is late, send a friendly reminder. Be professional but firm—your work deserves timely payment.
• Plan for taxes: Keep track of earnings for tax season. Set aside a portion so you’re not caught off guard.

Handling invoicing right = faster payments, fewer issues, and a stronger reputation.

Now, go get paid!

Ready to Become a UGC Creator and Earn?

So, how do you become a UGC creator and actually get paid?

It’s not about luck. It’s about learning the right skills, building a strong portfolio, and pitching like a pro.

Here’s what you need to succeed:

• A killer portfolio: Brands won’t hire you without proof.
• The right platforms: Sign up for top UGC platforms where brands hire creators.
• Consistent pitching: Brands don’t come to you; you go to them.
• Clear contracts: Protect your content, rates, and payment terms.
• Professional invoicing: Make sure you get paid on time, every time.
• Social media presence: Brands are scouting for content creators online.
• Competitive rates: Understand your UGC creator salary and charge what you're worth.

The UGC industry is booming worldwide. But how do you find the right gigs without wasting time?

That’s where Influee comes in.

• 1,500+ brands are looking for creators just like you.
• 80,000+ vetted creators are already collaborating with brands.
• Create tension-free—no need to worry about UGC rights management and other formalities with Influee.
• Post a creator brief and get offers in 24 hours.
• Receive payment securely—no contract or payment headaches.
• AI-powered editing tools to enhance your videos instantly.

Influee streamlines everything—pitching, payments, contracts, and content delivery.

If you’re serious about becoming a paid UGC creator, this is your shortcut.

Join Influee today and start getting paid for your content.

Now, go create and get paid!

FAQ

Got questions? Let’s clear up everything about how to become a UGC creator.

How old do you have to be to become a UGC creator?

Most brands prefer creators who are 18 or older. However, some platforms allow 16-year-olds to participate with parental consent.

How long does it take to become a UGC creator?

You can start today by creating sample content. Keep in mind that landing paid gigs is another ball game altogether. That can take a few weeks or months, depending on your portfolio and how actively you pitch to brands.

How hard is it to become a UGC creator?

It’s not hard, but it takes consistency. Success comes down to having a strong portfolio and reaching out to brands regularly.

How much does a UGC creator make?

Rates vary drastically. Beginners earn anywhere between £50-£150 per video. More experienced creators charge £500+ for premium content.

How do you get paid as a UGC creator?

Set clear rates, always use a contract, and send invoices through PayPal, bank transfer, or Stripe. These services work in Canada, in the UK and in Australia, as well as most other regions.

How do you get hired to make UGC?

Pitching to brands on social media Is a great way to get your first gig. The best way is to join top UGC platforms to increase your chances of landing paid gigs.

How to start UGC creation for free?

Wondering how to stat UGC for free? Use your phone and products you already own. Create sample content, post it online, and start showcasing your work.

How many followers do you need for UGC?

None! Brands pay for content, not follower count. Creators in Canada, in the UK, and in Australia land jobs without a single follower.

Now that you’ve got the answers, it’s time to create and get paid!