October 5th, 2023
Sebastian Novin
COO
How to Write the Perfect UGC Script with Examples
User-generated content (UGC) has become a powerful tool for brands to connect with their audience on a more authentic level. However, to ensure the success of UGC campaigns, it's crucial to provide creators with a clear and comprehensive script. In most cases, bad creative outcomes are a consequence of insufficient information in campaign script
In this blog post, we'll explore the elements of a perfect script, provide you some of the best practices and examples and highlight the importance of each one in the content creation process.
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UGC script is written scene-by-scene
Script includes filming instructions for creators. The script has to be written scene-by-scene in order to convey necessary information in a concise manner. Each scene needs to include relevant instructions for creator such as the hook, instructions for the main part of the script (main footage, talking points and b-roll shots), and CTA.
A well written UGC script is comprised of 4 key elements:
- Hook
- Main part of the script
- CTA
- Creative examples
Hook
The first scene of a script begins with a hook. The hook is the attention-grabbing element of the script that captivates viewers from the start. It could be an intriguing question, a captivating visual, or a compelling statement. A strong hook is essential as it helps your UGC content stand out, and drives viewers to take action.
A hook represents the first sentence of the script. Here is an example ⬇️
Scene #1
🗣 Talking Point
Stop scrolling!
🎥Main Footage
Creator talking to the camera while wearing the product
Scene #2
🗣 Talking point
If you want a great gift idea for your outdoor loving friends
🎥Main Footage
Creator talking to the camera
Main part of the script
Main part of the script conveys the key messages and involves storytelling elements. This part of the UGC script is essential and ideally, you should spend some time thinking it through and writing down instructions for it. The main part of the script is comprised of
🗣️ Talking points
🎥 Main footage
🎬 B-roll shots
⚠️Remember; the best scripts are divided scene-by-scene to avoid any misunderstandings.
- Talking points: Talking points provide crucial information of the video content to the creator. What should the creator talk about? Provide as much details as possible! Keep in mind that the best talking points instructions include word-by-word video captions.
- Main footage: Main footage refer to the primary footage that are the focus of a video production. These shots typically feature the main subjects, such as the main person speaking or the central action of the video.
- B-roll shots: B-roll shots are additional footage used to complement the main footage in a video. They provide context, enhance storytelling, and add visual interest. Examples of B-roll shots include scenes of the environment, close-ups, and details to support the main content of the video. Provide as much details as possible on what kind of B-roll shots you envisioned.
This example demonstrates script with talking points, main footage and b-roll shots instructions.
Scene #3
🗣 Talking point
This is the everyday UV protection sun hat from outdoors tribe and I literally got one for all of my besties this year
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Close up shot of creator holding the product
- Flat lay shot of the product
Scene #4
🗣 Talking point
It’s seriously so adorable and gets the job done
🎥Main Footage
Creator talking to the camera wearing the product
Scene #5
🗣 Talking point
On protecting you from the sun’s harmful UV rays with this super wide rim.
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Close up shot of creator head wearing the hat
Scene #6
🗣 Talking point
It’s even adjustable, machine washable, and has this ponytail slot so you can literally wear it with any style
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Creator showcasing the product
Call to Action (CTA):
A well-defined call to action directs viewers towards the desired action. Whether it's encouraging them to visit a website, make a purchase, or share the content with others, a clear CTA ensures that your UGC aligns with your marketing goals.
A CTA usually represents the last sentence of the script. Here is an example ⬇️
Scene #7
🗣 Talking point
Grab one for all you friends this season now at outdoorstribe.com
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Creator wearing the product
Creative Examples:
Creative examples serve as a source of inspiration and guidance for creators. By sharing examples of content that align with your brand's style and objectives, you provide a clear reference point for the desired look and overall vibe of the video that you want to receive from a creator.
When you put all these elements together, you should get a full script that looks something like this:
Scene #1
🗣 Talking Point
Stop scrolling!
🎥Main Footage
Creator talking to the camera while wearing the product
Scene #2
🗣 Talking point
If you want a great gift idea for your outdoor loving friends
🎥Main Footage
Creator talking to the camera
Scene #3
🗣 Talking point
This is the everyday UV protection sun hat from outdoors tribe and literally got one for all of my besties this year
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Close up shot of creator holding the product
- Flat lay shot of the product
Scene #4
🗣 Talking point
It’s seriously so adorable and gets the job done
🎥Main Footage
Creator talking to the camera wearing the product
Scene #5
🗣 Talking point
On protecting you from the sun’s harmful UV rays with this super wide rim
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Close up shot of creator head wearing the hat
Scene #6
🗣 Talking point
It’s even adjustable machine washable and has this ponytail slot so you can literally wear it with any style
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Creator showcasing the product
Scene #7
🗣 Talking point
Grab one for all you friends this season now at outdoorstribe.com
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Creator wearing the product
And then, the creator prepares a video, that looks like this:
Here are additional UGC script examples with respective video results.
1️⃣ Example : Linktree
Scene #1
🗣 Talking point
If you're a content creator and you've ever said, check out my link in bio, you should definitely check this out.
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- A shot of creator making content
- No b-roll shot on last section
Scene #2
🗣 Talking point
It's called Linktree.
🎥Main Footage
Creator talking to the camera
Scene #3
🗣 Talking point
And if you ever want to reference one of your other social media accounts or your own website, it's a really clean and easy way to point your followers to the other things that you do.
🎥Main Footage
Creator talking to the camera showing how the link works
Scene #4
🗣 Talking point
It's super simple. At the end of your video, just say and if you want to know more, the link is in my bio.
🎥Main Footage
Creator talking to the camera
Scene #5
🗣 Talking point
And then when followers go to your bio, it looks beautifully organized just like this, including the thing you just mentioned.
🎥Main Footage
Creator talking to the camera showing his bio
🎬B-roll shots
- No b-roll shot on first section
- Creator showing the links
Scene #6
🗣 Talking point
Maybe the best part is it's free.
🎥Main Footage
Creator talking to the camera
Scene #7
🗣 Talking point
So download Linktree today and give it a try.
🎥Main Footage
Creator talking to the camera
Scene #8
💬Text
Try Linktree pro for free today
2️⃣ Example 2: N26
Scene #1
🗣 Talking point
If you just moved to Spain, you need to get on this money hack.
🎥Main Footage
Creator talking to the camera holding phone
Scene #2
🗣 Talking point
I was struggling to open a bank account because I couldn't speak any
Spanish, but I found N26 and opened my bank account in minutes.
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Creator holding phone
- Flat lay shot of creator using the app on phone
Scene #3
🗣 Talking point
Their app and customer support work in five different languages and upgraded to get all the cool smart features for only €4.90 a month.
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Flat lay shot of creator using the app on phone
- Flat lay shot of creator opening the credit card package
- Flat lay shot of creator holding the credit card
Scene #4
🗣 Talking point
I've saved so much money by budgeting with their spaces feature, and I love how I can get a full overview of my monthly expenses.
🎥Main Footage
Creator talking to the camera
🎬B-roll shots
- Flat lay shot of creator using phone scrolling through product app
Scene #5
🗣 Talking point
Save and spend in Spain with N26 and open an account now.
🎥Main Footage
Creator talking to the camera holding a credit card
Summary
To sum up, making great UGC videos requires time and effort and it can be challenging. If you follow the formula, presented in this blog post, you will likely receive creatives that are of really high quality.
Disclaimer: The ads in this blog are sourced from Meta Ads Library and are intended for inspiration and showcasing best practices.