June 20th, 2022

Miha Podpečan

Content Marketing Manager

Creative Openers or Hooks And Why Are They Important

What are hooks or creative openers?

A hook or creative opener is the first 1-3 seconds of a video ad that grabs the audience's attention and gives them a reason to watch the video to the end.

These hooks can be many things (see examples below), but in general, they are engaging, clever, or surprising. The right hook in your UGC video can make all the difference and decide if people will watch it or not. 

Video hooks usually consist of engaging copy and a video edit that usually shows the product in action. They outline the content that will be presented and therefore must fit into the context of the ad that follows.

Why are video hooks important?

The purpose of a video opener is simple: To get people interested in your product or service! 

Hooks are all about catching the viewer's attention and getting them curious enough about what you do that they want more information from you. You want them engaged enough in what you have to say or show that they want to learn more about it (and ultimately buy from you). That’s why hooks matter so much; they set the tone for everything else that comes after.

Testing which hooks capture the attention of your targeted audience best enables you to maximize the effect of your valuable ad creatives by making sure they have the best chance of being viewed.

“65% of people that watch the first three seconds of your video will watch it for at least 10 more seconds.” - Meta

How to come up with opener copy ideas?

By now we know that creative openers are the most effective ways to capture the attention of your audience and immediately make them feel connected to your brand.

But coming up with an interesting opener is easier said than done.

The first step in creating a good hook is to have a clear understanding of the product or service you're selling. and our vetted content creators know exactly how to do this. see their video examples here.

You need to know what your target market wants and how they want it. Only by creating scroll-stopping content can you actually engage your audience and make them curious enough to watch the video from start to finish.

Examples to help you come up with ideas for your Ads:

Offer simple Solution, Benefit, or Result of using your product.

Offer the result in a form of a testimonial.

Offer a cliffhanger or a challenge.

More UGC hook ideas:

  • tiktok made me buy it (#tiktokmademebuyit)
  • My top XY find I can't live without
  • Favorite finds
  • 3 Reasons You Need x For x
  • Don’t buy that, buy this instead
  • The number one thing I’ve learned from
  • Three simple steps to…
  • Here is how to become a…
  • The secret to using your
  • My exact steps to…
  • How to get more …
  • You won’t believe this
  • X reasons why
  • Something you didn’t know
  • Simple important tip
  • 10 (insert tip) I wish I knew earlier
  • How I got x in 24 hours
  • I don’t know who needs to hear this but
  • Here are x tiny tips that can help you do
  • This is why your x isn’t working
  • Why is nobody talking about
  • The #1 reason you’re not
  • X reasons why you should
  • Life Hack I wish I knew sooner

Creative Engine for eCom Brands

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