What are Video Hooks? 10 Best Hooks in 2024 With Examples

If you want your UGC ads to stop the scroll and capture the attention of your target audience right away, you only need one thing:

A great video hook that pulls them in instantly.

Discover what are video hooks, what makes a great hook, and the best UGC hook examples that drive sales and boost engagement.

What are video hooks?

A hook (creative start) is the first 1-3 seconds of a UGC video ad. A hook grabs the attention of the viewer, it hooks them into the video and makes them want to keep watching. A good hook can transform casual viewers into loyal customers.

A hook can make or break your video performance. It can decide whether the viewers will continue watching your UGC video or scroll away.

Three types of hooks:

Auditory hook:

trending songs
unexpected sound effects
voiceover

Content hook:

Bold statements
thought-provoking statements
Negative statements
questions

Visual hook:

Dynamic transitions
Emojis and graphics
Visual Short

The best-performing video ads combine all three types of hooks.

People are exposed to a ton of ads every day, and you’re trying to make them scroll-stopping.

The only way to capture the attention, to wake them up is to create content (UGC Ads) that will pop on their screen and hook them in.

Why are Video Hooks Important?

The purpose of a video intro is simple: to make people interested in your product or service!

Hooks are about grabbing the viewer's attention and making them so curious about what you are doing that they want more information from you.

You want them to be interested enough in what you have to say or show that they want to learn more about it (and buy from you). That's why hooks are so important; they set the tone for everything that follows.

By testing which hooks best capture the attention of your target audience, you can maximize the impact of your valuable ad creative. Ensure they have the best chance to be seen.

“65% of people that watch the first three seconds of your video will watch it for at least 10 more seconds.” - Meta

What makes a good hook?

A good hook is creative and unexpected
It’s 1-3 seconds long
Invoke emotions or thoughts
It gives the viewers a reason to watch the entire video

How to make a hook for an ad?

Coming up with a tight, engaging hook that will perform just as you want, is not easy. In fact, most people get it wrong.

That’s why it’s important to try multiple hooks and test your ad creatives to see which ones resonate with your target audience best.

If you don’t know how to write hooks for UGC campaigns for your e-com or creating content that converts, try our Magic Script generator, which recreates the best-performing video ads in your industry, 100% tailored for your brand.

You can also test yourself and learn how to write the perfect UGC script yourself.

Best UGC Hook Examples 2024

Let’s have a look at what are hooks in video - pay attention to the first few seconds of each video to get a real idea of what they are and how they work in the video.