A UGC creator or user-generated content creator is a creator who produces content in the UGC style. Brands use their content in paid advertising (UGC ads), on social media channels, on the web, and on other platforms with the purpose of increasing conversions, social proof and trust, engagement, and building a community.

Thanks to Influee, you have access to only the best German creators for your video advertising and other user-generated content. Create an order and select one or more content creators to generate content for your products or services.

Once you have received and accepted the finished video, the copyright will be transferred to you. You can freely use the video for advertising purposes (such as in advertising campaigns - Partnership Ads, Spark Ads, content marketing, email, and UGC video ads).

The power of user-generated content (UGC): 1. Reduces advertising costs and increases conversion. 2. Generates curiosity and authenticity: the video captures the attention of consumers and influences purchase decisions. 4. Generates trust among the target audience and potential customers, as the videos are created by real people. The videos appear in consumers' feeds and increase trust, as they do not stand out as advertisements. Our UGC creators show how diverse and creative content production can be, sharing authentic stories that truly reach your audience.

Start with your campaign goal, then shortlist creators by niche fit, content style, past examples, and on-camera delivery. On Influee, you can review creator profiles, compare applicants side by side, and select the German creators that best match your brand and target audience.

Brands can find vetted UGC creators in Germany on Influee. The platform gives you direct access to a large pool of local creators, so you can publish a brief, receive applications, and choose the best fit for your campaign in one place.

Yes. You can hire multiple UGC creators in Germany within a single campaign to test different creative angles, hooks, and styles. This helps you produce more ad variations and scale winning content faster.

A UGC creator is hired to produce content assets for your brand to run on your channels and paid ads. An influencer is primarily hired for distribution to their own audience. With UGC creators, the main value is performance-focused content production rather than reach from follower count.