November 30th, 2023

Sebastian Novin


Unboxing Ad Angle

Is your brand launching a new collection soon? Or perhaps you have a killer packaging you really want to showcase?

Unboxing videos create anticipation and excitement for the viewer. Unboxing ad angle is great for your ads, if you're trying to generate hype around your product, if you're selling items of higher price point, or if you want to showcase the whole experience of receiving the package. 

What are unboxing videos?

At its core, an unboxing video is a type of UGC Video, a recording of someone unwrapping and showcasing a product, typically accompanied by the creator's commentary. Unboxing videos create a sense of anticipation and excitement for the viewer, as they get to see the product from the moment it's taken out of the box.

Unboxing video for a family brand

Unboxing video for accessories brand

Recreate the best performing unboxing videos, tailored for your product or service, by using Magic Script.

3 reasons why you should order an unboxing video for your next campaign: 

  • Showcasing Key Features
    Unboxing videos provide an excellent platform to highlight the key features and functionalities of a product, helping customers understand how the product works and why it's worth their investment.
  • Engaging Your Audience 
    Unboxing video ads are highly engaging. Viewers are more likely to watch the entire video, which gives advertisers more time to communicate key product features, benefits, and calls to action.
  • Transparency and Authenticity Unboxing video ads are a perfect opportunity for businesses to be transparent and authentic. They allow potential customers to see a product in action, its packaging, and its actual condition upon arrival. This level of transparency can build trust with the audience. 

In conclusion, unboxing video ads offer a fresh and captivating way to engage your audience, create anticipation, and build trust. By harnessing the power of transparency, authenticity, and the visual appeal of unwrapping a product, businesses can connect with potential customers on a deeper level.

Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.

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