What Are Unboxing Videos? 5 Best Examples of Unboxing Trend

The unboxing trend is on the rise. The process of unpacking a product on camera is an exciting moment that has become a part of the marketing strategy of many e-commerce brands.

And for a good reason; the popularity of unboxing videos is not going anywhere and if you’re not using this piece of content in your advertising campaigns, you’re missing out.

Let’s have a look at what are unboxing videos, the best examples, and why they’re so popular in paid advertising.

What are unboxing videos?

An unboxing video is a type of UGC Video when an influencer or a UGC creator unpacks a new product on camera for the very first time.

While they’re opening the box and unpacking the product, they’re discussing its features and details, such as packaging, and branding.

Unboxing videos are a great way to promote consumer products across many different industries; from cosmetics and pet products to kids' toys and tech products.

In other words, an unboxing video shows the product, its overall quality, the quality of the packaging, attention to detail, extras like thank you cards, and its delivery. In a way, it’s an “unboxing and review” content piece - all in one.

When to use unboxing video?

While we’d recommend you make these types a regular part of your marketing strategy, they can be especially beneficial to use if:

You want to generate hype around your product
Your products are at a higher price point
You want to showcase the packaging experience

Why are unboxing videos popular in marketing?

Unboxing videos are one of the best UGC videos to use in your UGC Ads because they enable businesses to connect with their target audience in an engaging way, transparently and authentically:

Showcase key features of a product to help customers understand how the product works and why it's worth their investment with its features and functionalities.
Help new customers discover your products
Influence purchasing decisions by convincing undecided customers to make a purchase
Increase engagement by creating a sense of anticipation and excitement. Viewers are more likely to watch the entire video, which gives advertisers more time to communicate key product features, benefits, and calls to action.
Build trust in your brand since they showcase the first-hand experience with your products. Your potential customers see the product in action, its packaging, and its actual condition upon arrival. This level of transparency can build trust with the audience.

5 Best Unboxing Videos

Watch unboxing videos to get an idea of what you can expect from collaborating with our UGC creators.

Find more examples of popular unboxing and other types of UGC videos (based on niche).

Recreate the best-performing unboxing videos, tailored for your product or service with Magic Script Generator.

Tips for the best unboxing experience:

If you want to reap the benefits of these videos and get high-quality content for your paid ad campaigns, here’s what to include in an unboxing video (and tools to make one):

A killer UGC script
An incredible hook
Detailed brief for UGC creator
Good lighting for filming
Video editing software such as this AI video editor
Subtitles
Great product packaging

FAQ

How long should an unboxing video be

The length of an unboxing video depends on what platform you plan to use it on and the type of product you’re selling.

There’s not one correct answer, but have a look at the examples above for a better idea of the length.

Are unboxing videos still popular?

Unboxing videos are some of the most popular UGC videos used for UGC ads and organic posts because of their benefits.

What type of products are best for unboxing videos?

While you can do unboxing videos for many industries and consumer products, some of the most popular, based on our analytics are:

Cosmetics, self-care products
Electronics
Subscription boxes
Kids toys
Pet food
Accessories
Health & fitness supplements

Disclaimer: Ads in the Inspiration Hub are sourced from the public Facebook Ads Library for inspiration and best practice showcase, and are not affiliated with Influee.